I do much more to avoid immediate PAIN than I do to gain immediate PLEASURE. How about you?
You might run a red light to make a meeting on time (I hope not though). Why?
You're avoiding the pain (shame) of being late.
But you won't run red lights to get home for dinner (pleasure).
All decisions that human beings make are to either gain pleasure or to avoid pain.
BUT avoiding short-term pain is much more motivating than gaining short-term pleasure.
How can we use the pain-pleasure principle to achieve a goal?
Here are 8 coaching questions to motivate yourself by creating a sense of urgency.
